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Overview
AI-powered social media content creation and management platform that transforms long-form content into engaging social posts.
Archie's take
Lately is a standout choice for marketing teams and agencies that need to scale social media content creation without sacrificing brand voice or quality. Its AI-driven approach to repurposing long-form content into platform-optimized social posts is a real time-saver, especially for organizations with a backlog of blogs, podcasts, or webinars. The custom Voice Model is a genuine differentiator, learning from your edits and feedback to generate posts that actually sound like your brand—not just generic AI output. However, the platform's sophistication means there's a learning curve, and smaller teams may find the cost and feature set overkill unless they're producing high volumes of content or managing multiple brands.
Ideal Customer Fit
Company Size
Small
Mid
Enterprise
Best for
- •Agencies or in-house marketing teams repurposing webinars, podcasts, or blogs into high-volume, on-brand social content.
- •Organizations managing multiple brands or regions that require nuanced, adaptive brand voice control across channels.
- •Companies looking to amplify reach through employee advocacy programs with controlled, compliant messaging.
Other considerations
Support Complexity
Implementation is straightforward for experienced marketers but may require onboarding sessions to fully leverage Voice Models and analytics; ongoing support is available but expect some initial setup time to train the AI effectively.
Team Structure
Best suited for teams with dedicated social media managers, content strategists, and possibly employee advocacy coordinators; not ideal for solo founders or very lean teams.
Volume
Delivers the most value at moderate to high content volumes—if you're only posting occasionally, the automation and analytics may be underutilized.
Company facts
- Founded:
- 2014
- Employees:
- 25+
- HQ Location:
- Stone Ridge, New York, United States
Snapshot
Use Case
Conversational support, onboarding, automation
Best for
SaaS, fintech, PLG, high inbound support
Team Size
5-500 agents
Support Channels
Chat, in-app, email, social
Pricing
Price Range
$$$$ (Premium)
Pricing Model
Per-seat + Usage-based
Average Annual Contract
$50K - $250K
Plans
Starter
$59 per seat/month
Starter
•Generate ideal messaging targeting any audience in your unique voice
•Repurpose longform text, audio & video into key highlights for social
•Built-In, AI Tool That Helps Generate Text-Based Content And Answer Questions Based On Your Prompt Input
•Built-In, Easy To Use Graphic Design Platform – "Vista Create"
•Foundational analytics
•Foundational scheduling and calendar
•Neuroscience-Driven AI™-recommended hashtags
•Posts automatically incorporate individual social platform best practices
Growth
$239 per seat/month
Growth
•Everything in Starter
•Advanced voice model controls
•Performance analytics
•Advanced scheduling and calendar
•Automatically schedule based on your audience's key engagement times
•Campaign analytic comparison across voice models, regions, franchises and more
•Voice Model hierarchy for employee advocacy, social selling, sales enablement, executive thought leadership and unified franchise or brand influencer marketing
•Key messaging controls and safeguards
•RSS Feed Integration
Enterprise
Contact Sales
Enterprise
•Everything in Growth
•Multiple Voice Models To Target Specific Demographics
•Dedicated Customer Success Manager
•Custom solutions and integrations
•White Glove Service
Startup Program:90% off Year 1 ($65/month), 50% off Year 2, 25% off Year 3
FAQs
Check if Lately is a good fit for your needs
This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.