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Overview
Marketing data integration platform that automates data collection and reporting from multiple advertising and analytics sources.
Archie's take
Improvado is a strong fit for mid-sized to large marketing teams that need to consolidate data from a sprawling set of ad platforms, analytics tools, and CRMs without building custom integrations. Its standout advantage is the sheer breadth of connectors (500+), robust data normalization, and the ability to automate complex reporting workflows—making it a lifesaver for teams drowning in spreadsheets. However, the platform can be overkill for small businesses with limited data sources, and its implementation requires some technical know-how, especially if you want to customize data models or automate advanced metrics. Pricing is on the higher end, but the time savings and data reliability can justify the investment for organizations with significant marketing spend and reporting complexity.
Ideal Customer Fit
Company Size
Small
Mid
Enterprise
Best for
- •Marketing teams managing campaigns across 5+ channels who need unified, automated reporting.
- •Organizations with multiple data sources (ad platforms, analytics, CRM) seeking to eliminate manual spreadsheet work.
- •Companies aiming to attribute revenue to marketing touchpoints and optimize budget allocation with advanced metrics.
Other considerations
Support Complexity
Implementation is moderately complex, especially for custom data mapping or advanced metric calculations; onboarding support is available but expect a learning curve for non-technical users.
Team Structure
Best suited for organizations with dedicated marketing ops, analytics, or data engineering roles to manage integrations and data models; business users can leverage dashboards once set up.
Volume
Handles high data volumes and frequent refreshes well; ideal for teams with large campaign portfolios or those scaling up cross-channel marketing efforts.
Company facts
- Founded:
- 2015
- Employees:
- 115+
- HQ Location:
- San Diego, California, United States
Snapshot
Use Case
Conversational support, onboarding, automation
Best for
SaaS, fintech, PLG, high inbound support
Team Size
5-500 agents
Support Channels
Chat, in-app, email, social
Pricing
Price Range
$$$$ (Premium)
Pricing Model
Per-seat + Usage-based
Average Annual Contract
$50K - $250K
Plans
Growth
Contact Sales
Growth
•Up to 200 million data volume
•Unlimited data sources
•2 years historical data sync
•Up to twice daily data sync
•240 Customization credits
•Standard Customer Support
•Customer Help Center & Documentation
•Standard SLAs
•10/5 Support (8-6 M-F)
Advanced
Contact Sales
Advanced
•Up to 600 million data volume
•Unlimited data sources
•Up to four times daily data sync
•720 Customization credits
•2 Data Warehouse Destinations
•Managed Services Lite (10 hours/month)
•4 Concurrent Requests
Enterprise
Contact Sales
Enterprise
•Up to 1 billion data volume
•Unlimited data sources
•960 Customization credits
•Direct Data Processing
•Unlimited Data Warehouse Destinations
•Managed Services Lite (20 hours/month)
•6 Concurrent Requests
•Dedicated Customer Success Manager (CSM)
•Premium Customer Support
•24/7 Support available
•Named Customer Support Engineer
Startup Program:90% off Year 1 ($65/month), 50% off Year 2, 25% off Year 3
FAQs
Check if Improvado is a good fit for your needs
This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.