Just Add Content

Archie's take

Just Add Content is a no-nonsense website builder aimed squarely at small businesses and solo professionals who want a polished, business-ready site without the hassle of design, coding, or ongoing technical maintenance. Its biggest strengths are speed (live in under a minute), all-inclusive pricing, and a focus on business essentials like mobile optimization and SEO, making it a strong fit for those who want to set-and-forget their web presence. However, the platform is quite opinionated—customization is limited compared to more flexible builders like WordPress or Webflow, and it's not designed for complex workflows, e-commerce, or high-traffic enterprise needs. For the price, it's a solid value for small teams who want a professional look with zero technical overhead, but larger organizations or those with unique branding requirements will likely find it too restrictive.