Internet Marketing Group

Archie's take

Internet Marketing Group is best suited for mid-sized businesses and enterprises that are struggling to connect the dots between their digital marketing spend and actual business outcomes. Their core strength lies in advanced attribution modeling and hands-on consulting, which can help companies with complex multi-channel campaigns finally get clarity on what’s working. However, this is not a plug-and-play SaaS platform—expect a service-heavy engagement, with custom integrations and ongoing collaboration required, which may be overkill for smaller teams or those looking for a self-serve analytics tool. Pricing is typically premium, reflecting the bespoke nature of their solutions and the depth of expertise provided, so the value is highest for organizations with significant marketing budgets and attribution pain points.