EMX

Archie's take

EMX is a solid choice for multi-location businesses or agencies that need to run highly localized, automated marketing campaigns at scale. Its standout feature is the ability to personalize messaging and creative for each location without requiring manual intervention, which is a huge time-saver for teams managing dozens or hundreds of markets. However, EMX is less suited for small businesses with only a handful of locations, as its automation and campaign management tools really shine when there's significant complexity and volume. Pricing is competitive for the mid-market and enterprise segment, but smaller teams may find the platform's capabilities underutilized relative to cost.