Adzylytics

Overview

Adzylytics is a cutting-edge demand-side platform (DSP) that empowers advertisers to optimize their programmatic advertising campaigns with ease. With advanced targeting options, diverse ad formats...

Archie's take

Adzylytics is a strong fit for mid-sized businesses and agencies looking to take control of their programmatic ad spend without the overhead of a massive in-house team. Its standout features include advanced AI-driven targeting, real-time bidding, and support for a wide range of ad formats, making it versatile for multi-channel campaigns. However, while the platform is intuitive, smaller teams may find the learning curve and campaign management requirements a bit much, and enterprises with highly complex, global needs might outgrow its feature set or require deeper integrations. Pricing is competitive for the mid-market, offering solid value for those who want robust DSP capabilities without enterprise-level complexity or cost.

Ideal Customer Fit

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This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.

Company Size

Small

Mid

Enterprise

Best for

•Agencies managing multiple client campaigns who need granular targeting and real-time optimization.
•Mid-sized marketing teams seeking to maximize ROI across diverse ad formats and channels without building a custom DSP.
•Businesses ready to scale programmatic advertising but not yet at the complexity or budget of enterprise-level solutions.

Other considerations

Support Complexity

Implementation is straightforward for teams with some programmatic experience, but onboarding may require training to fully leverage advanced targeting and reporting features; ongoing support is available but may not be as hands-on as enterprise platforms.

Team Structure

Best suited for organizations with at least one dedicated digital marketing specialist or ad operations manager; agencies will benefit from having campaign strategists and analysts involved.

Volume

Designed to handle moderate to high campaign volumes typical of mid-market advertisers; can scale up, but extremely high-volume or global campaigns may require additional support or custom solutions.

Company facts

Employees:: 9+
HQ Location:: Pune, Maharashtra, India

Snapshot

Use Case

Conversational support, onboarding, automation

Best for

SaaS, fintech, PLG, high inbound support

Team Size

5-500 agents

Support Channels

Chat, in-app, email, social