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Overview
Adwo is a mobile advertising platform offering brand advertising and app promotion solutions.
Archie's take
Adwo is a strong choice for brands and app developers looking to reach massive mobile audiences in China and beyond, especially if you need both brand advertising and app promotion under one roof. Its scale is impressive—billions of daily impressions and a DSP with access to 140,000+ apps—making it a go-to for campaigns that demand reach and frequency. However, the platform is best suited for organizations with experience in digital advertising, as navigating the Chinese ad ecosystem and optimizing for performance can be complex, and support may be less hands-on than Western competitors. Pricing is competitive for the region, but smaller businesses may find the minimum spend and campaign management requirements a stretch unless they have dedicated marketing resources.
Ideal Customer Fit
Company Size
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This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.