Swap Backlink

Archie's take

Swap Backlink is a straightforward, no-frills solution for small businesses, solopreneurs, and early-stage startups looking to boost their SEO through reciprocal link-building without spending on expensive outreach tools or agencies. Its biggest advantage is the instant matchmaking with potential backlink partners, making it easy to get started and see results quickly, especially for those with limited SEO budgets. However, the platform's free and open nature means you need to be vigilant about link quality and potential SEO risks, as Google frowns on manipulative link schemes—so this isn't a set-and-forget solution. For larger companies or those with strict brand and compliance requirements, the lack of advanced vetting, reporting, and integration features will likely be a dealbreaker, but for scrappy teams looking for quick SEO wins, it's a useful tool to have in the arsenal.