Moat Analytics

Archie's take

Moat Analytics is a powerhouse for brands and agencies that need deep, actionable insights into digital advertising performance, especially across multiple channels and large-scale campaigns. Its standout features include granular campaign tracking, robust ROI and engagement metrics, and predictive analytics powered by Oracle's AI, making it a top choice for organizations that demand transparency and optimization in their ad spend. However, the platform's complexity and enterprise focus mean it's overkill for small teams or those without dedicated analytics resources, and implementation can require significant onboarding and integration work. Pricing is positioned for mid-market and enterprise budgets, so smaller businesses may find the cost and resource requirements prohibitive unless digital advertising is a core revenue driver.