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Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.
Moat Analytics is a powerhouse for brands and agencies that need deep, actionable insights into digital advertising performance, especially across multiple channels and large-scale campaigns. Its standout features include granular campaign tracking, robust ROI and engagement metrics, and predictive analytics powered by Oracle's AI, making it a top choice for organizations that demand transparency and optimization in their ad spend. However, the platform's complexity and enterprise focus mean it's overkill for small teams or those without dedicated analytics resources, and implementation can require significant onboarding and integration work. Pricing is positioned for mid-market and enterprise budgets, so smaller businesses may find the cost and resource requirements prohibitive unless digital advertising is a core revenue driver.
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Implementation is non-trivial, often requiring technical onboarding, integration with ad platforms, and ongoing support from Oracle or certified partners.
Best suited for organizations with in-house marketing analytics teams, digital strategists, and IT support for integration and data governance.
Designed for high-volume ad operations; smaller campaigns or low-traffic sites won't fully leverage its capabilities or justify the investment.
Conversational support, onboarding, automation
SaaS, fintech, PLG, high inbound support
5-500 agents
Chat, in-app, email, social
Contact sales to get pricing information