Microanalytics

Archie's take

Microanalytics is a great fit for small businesses, startups, and privacy-conscious organizations that want straightforward website analytics without the bloat or privacy headaches of Google Analytics. Its standout features are its clean, minimalist dashboard, strong privacy compliance (GDPR, PECR, CCPA), and EU-based hosting powered by renewable energy—making it especially appealing for European companies or those with strict data residency requirements. However, it lacks advanced segmentation, event tracking, and integrations found in more robust analytics platforms, so it's not ideal for complex marketing teams or enterprises needing deep behavioral insights. Pricing is affordable and transparent, making it a strong value for simple use cases, but larger organizations may quickly outgrow its capabilities.