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Overview
MicroAd Compass is an SSP that enables the maximization of the advertising revenue of online publishers.
Archie's take
MicroAd Compass is a strong fit for Japanese and APAC-based online publishers looking to maximize ad revenue through a robust, locally supported SSP. Its standout advantage is deep integration with regional ad exchanges and a proven track record in optimizing yield for publishers in Japan, making it especially valuable for media companies with significant Japanese traffic. However, international publishers or those seeking advanced programmatic features found in global SSPs may find some limitations in cross-border demand and integration flexibility. Pricing is competitive for the region, but the platform is best leveraged by organizations with enough scale to benefit from its optimization algorithms and local support.
Ideal Customer Fit
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This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.