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Overview
Identity Matrix de-anonymize your web traffic down to the exact person viewing your site, track which pages they're on, and reach out with fully enriched contact information.
Archie's take
Identity Matrix is a bold choice for B2B sales and marketing teams that want to aggressively identify and engage anonymous website visitors, especially in high-velocity outbound environments. Its standout advantage is the ability to de-anonymize web traffic and instantly provide enriched, actionable contact data, which can supercharge lead generation and outbound prospecting. However, the platform's approach raises significant privacy and compliance considerations, and its value is best realized by organizations with mature sales operations and a clear legal framework for outreach. Pricing is positioned for teams that can leverage high-volume, data-driven campaigns—smaller businesses or those with limited outbound capacity may find it overkill or difficult to justify.
Ideal Customer Fit
Check if Identity Matrix is a good fit for your needs
This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.