Forelight

Archie's take

Forelight is a game-changer for organizations that need rapid, in-depth qualitative insights without the traditional research bottlenecks. It's best for product, UX, and marketing teams that want to move fast—think launching new features, testing messaging, or validating concepts globally in days, not months. The standout is Leo, their AI researcher, which automates everything from audience targeting to video interviews and analysis, making high-quality qualitative research accessible even to teams without in-house research expertise. The main limitation is that while Forelight excels at speed and scale, highly specialized or deeply contextual research may still require human oversight, and costs can add up for frequent, large-scale studies, so it's best suited for teams that value time-to-insight over granular, manual control.