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Overview
Emodo Measurement accurately links mobile ads to visits, providing advertisers with a view into the ROI of their ad spend
Archie's take
Emodo Measurement is a strong fit for advertisers and agencies who need to directly tie mobile ad campaigns to real-world foot traffic, making it especially valuable for retail, QSR, and location-driven brands. Its standout feature is the ability to provide granular, privacy-compliant attribution between digital ad spend and in-store visits, which is a step above generic impression or click-based metrics. However, the platform's value is most pronounced for organizations with significant mobile ad budgets and physical locations to measure—smaller digital-only brands or those without brick-and-mortar presence won't see the same ROI. Pricing is typically enterprise-oriented, so it's best suited for mid-market and larger organizations that can leverage the advanced measurement capabilities at scale.
Ideal Customer Fit
Check if Emodo Measurement is a good fit for your needs
This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.