Broadcast PR Service

Overview

Archie's take

Broadcast PR Service is a strong fit for organizations that need to secure high-impact media coverage across TV, radio, and online channels, especially those lacking in-house broadcast expertise. Its standout advantage is the combination of hands-on media relations, professional video production, and a digital distribution platform (Digital News Hub) that gets your content directly in front of journalists. However, this is a service-driven offering—so if you’re looking for a self-serve SaaS tool or have a highly technical, in-house PR team, you may find it less flexible or cost-effective. Pricing is project-based and can be significant, but the value is clear for brands where broadcast exposure is a top priority and in-house resources are limited.

Ideal Customer Fit

Company Size

Check if Broadcast PR Service is a good fit for your needs

This information is provided by Archways for guidance purposes only. While we strive for accuracy, specific details may need to be confirmed with the vendor.

Small

Mid

Enterprise

Best for

•Brands launching a new product or campaign that need guaranteed TV, radio, or online media coverage without an internal broadcast PR team.
•Organizations requiring professional video content (B-roll, corporate films) and direct distribution to journalists for maximum exposure.
•Businesses or charities preparing spokespeople for high-stakes media interviews who need expert media training.

Other considerations

Support Complexity

Implementation is service-based and hands-on, requiring coordination with the agency for content creation, approvals, and distribution; onboarding is straightforward but relies on clear communication and defined objectives.

Team Structure

Best results come when marketing or communications leads work closely with Broadcast PR Service; internal PR or comms managers should be available to provide messaging, approvals, and coordinate with spokespeople.

Volume

Ideal for project-based or campaign-driven needs rather than ongoing, high-frequency PR; not designed for daily press release distribution at scale, but excels for high-impact, episodic campaigns.

Company facts

Employees:: 9+
HQ Location:: London, UK, United Kingdom

Snapshot

Use Case

Conversational support, onboarding, automation

Best for

SaaS, fintech, PLG, high inbound support

Team Size

5-500 agents

Support Channels

Chat, in-app, email, social

Pricing

Contact sales to get pricing information

Broadcast PR Service

Overview

Archie's take

Ideal Customer Fit

Company Size

Best for

Other considerations

Support Complexity

Team Structure

Volume

Company facts

Snapshot

Use Case

Best for

Team Size

Support Channels

Pricing

FAQs

What types of video content can Broadcast PR Service produce?

How does the Digital News Hub work for content distribution?

Can Broadcast PR Service guarantee media coverage?

What is involved in the media training service?

Does Broadcast PR Service integrate with our existing PR tools or CRM?

Is the service suitable for international campaigns?

How quickly can a campaign be launched?

What makes Broadcast PR Service different from a traditional PR agency?

Can they handle crisis communications or reactive PR?

What level of involvement is required from our team?

Are there any minimum project sizes or retainers?

How does Broadcast PR Service ensure content is journalist-friendly?